About Urban Bike Concepts / our filosofy

Urban Bike Concepts is founded in 2006, based in Utrecht, the centre of the Netherlands. We started with the goal to deliver only truly innovative bike concepts.
Every product we introduce must be designed to attract and has a perfect price/quality ratio.

Furthermore it has to add up something to your experience as a user, something well thought over, a solution for a problem, it must be smart.

Urban Bike Concepts believes in the power of the internet. We use the most efficient sales model, known as the Dell-model. This cuts out the middle man and leaves us as the only step between the producer and you, the customer. This is how we can offer you what we want: the excellent price/quality ratio, since you don't have to pay for expensive shops, warehouses and their staff.